Email marketing is slated for an increase in budgets, according to results from a recently-released StrongView study [pdf]. So what will be the top priorities for email marketers this year? Interestingly, the study reveals that respondents are paying more attention to increasing subscriber engagement (a leading 44% naming this one of their top-3 priorities) and improving segmentation and targeting (36%) than to growing their opt-in email list (31%). (more…)
↧
Top Email Marketing Initiatives and Challenges in 2014
↧