Millennial Moms’ Shopping Attitudes

2 in 3 Millennial mothers (aged 18-29 with kids under the age of 18) have made a purchase online in the past 12 months, most commonly clothing or accessories (40%), books (28%) and toys or games (23%),  according to new data released by Scarborough. In its profile of these young mothers, the researchers delve into shopping attitudes that set them apart from the average mother, finding them more likely to treat social media as an important medium for supporting brands and finding discounts. (more…)