What Drives Brand Loyalty?

More than 3 in 4 adults in the US return to the same brands over and over to make purchases, according to a study from Facebook IQ. These are fairly evenly split between “Brand Loyalists” who say they make repeat purchases and are loyal to a company (37% of consumers) and “Repeat Purchasers” who indicate that they make repeat purchases but aren’t loyal to a company (40%). (more…)