Almost two-thirds of B2B marketers at enterprise-level organizations (at least $250 million in revenues) utilize buyer personas in the planning of demand generation programs and activities, and another 22% are in the planning stages. That’s according to the 2016 B2B Enterprise Demand Generation Survey [download page] from ANNUITAS, which details an increase in the use of buyer personas in demand generation programs. (more…)
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How Enterprise-Level B2B Demand Gen Marketers Are Constructing Buyer Personas
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