Two-thirds of B2B marketers at enterprise organizations (at least $250 million in revenues) have defined lead stages, lead qualification stages and definitions that both marketing and sales agree on, per results from the 2016 B2B Enterprise Demand Generation Survey [download page] from ANNUITAS. The report offers insights into lead scoring criteria and lead stages used by these marketers. (more…)
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What Are the Most Popular Lead Stages Used by B2B Enterprise Marketers?
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