Majority of Enterprises to Increase Influencer Marketing Spending. What Goals Do They Have in Mind?

Almost three-quarters (71%) of brand strategists and marketers at leading enterprises consider influence marketing to be a strategic marketing category, according to an Altimeter, Traackr and TopRank Marketing survey [download page] of 102 respondents at organizations such as Microsoft, American Express and Adobe. While influencer marketing investments remains fairly small, a majority are planning to increase their spending. (more…)