What’s the Read Rate for Emails in Gmail’s Promotions Tab?

Email messages tagged as Promotions have a relatively high inbox placement rate of 84.5%, reports Return Path in an analysis [download page] of more than 6 billion messages sent to Gmail users between October 20 and 27, 2016. That was only slightly behind messages tagged as Social (87.2%) and Updates (86.8%), with those lacking a classification struggling to reach inboxes with a placement rate of 55.5%. (more…)