Marketers More Confident Measuring ROI From Paid Search & Email Than Other Digital Channels

Measuring the ROI of marketing and advertising efforts has been a consistent obstacle for some time, brought to light by greater pressures from the C-suite to prove marketing’s value. Digital advertising – for all its growth – hasn’t been spared this challenge, but some channels seem easier to measure than others. Indeed, respondents to SEMPO’s latest State of Search Report seem relatively confident in their ability to measure the ROI from paid search and email. (more…)