B2B Marketers Point to Email As Their Most Important Digital Tool

Modern B2B marketing – increasingly reliant on digital marketing – has been shaped by forces such as tech-tracked ROI and the rise of social media, but one tried and true digital marketing channel remains most important, according to [download page] a study from BtoB magazine, sponsored by Eloqua. Respondents to the survey, who indicate greater adoption of modern marketing practices today than ever before, indicate that email (64%) is their most important digital marketing activity. (more…)