US Consumers Say Coupons, Contests Drive Social Bonds With Brands

Americans just seem to love discounts. Asked what the brands they follow on social media do to make them want to stay connected to them, 70% of US respondents to an Ipsos OTX survey indicated that the brands send them coupons for product discounts or free products. That was the leading response among the actions identified, followed by brands having contests or requests for suggestions regarding their current or new products (55%). (more…)