44% of Americans claim to have watched a commercial for a brand or product online in the past month, finds Ipsos Open Thinking Exchange in new survey results, while 42% say they’ve looked at or read an ad for a brand or product and 15% say they’ve clicked on a banner or pop-up ad for a brand or product. But what motivates them to watch, read, or click? (more…)
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Online Ads: Who’s Paying Attention, and Why
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