Phone Wait Time: 15% of Callers Hang Up After 40 Seconds

Don’t keep your prospects and customers on hold for long, because some will hang up. That’s according to a benchmark analysis released by Ifbyphone. Measuring call activity and response times among its clients during the first quarter, Ifbyphone found that about 60% of calls were answered, typically in slightly over one minute. But a significant 15% hung up right at about the 40-second mark, per the researchers. (more…)