Enterprise Brands’ Social Success Metrics: Content Shares Considered Most Important

Effectively measuring social initiatives counts as one of the biggest social media concerns facing enterprise brands today, according to [download page] a study from Ad Age and Wildfire by Google. The survey – of more than 500 executives from large companies with some functional responsibility related to social – indicates that a leading 58% of respondents consider content shares to be an important metric for measuring the success of their social media campaigns. (more…)