Half of Americans Say They’d Rather Wait For Something To Catch On Before Trying It

Americans appear to be more cautious than citizens of other countries when it comes to trying out new things, according to newly-released survey results from Ipsos OTX. 48% of US respondents agreed (top-2 box on a 5-point scale) that they’d rather wait for something to catch on before trying it, compared to 37% of respondents across the 25-country sample. Just 20% of US respondents disagreed (bottom-2 box) with that statement, versus 32% of the respondents globally. Within the US, caution tends to be higher among men and older age groups. (more…)