Testing Methodologies Said Most Valuable For Improving Conversion Rates

Marketers from around the world (but primarily from the UK) say that conversion rate optimization is crucially important to their online marketing strategies, per results from a study [download page] produced by Econsultancy in association with RedEye. But which methods are the most valuable for improving conversion rates? Much as with last year’s study, in-house marketers using a variety of testing methodologies consider them to be highly valuable. (more…)