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Digital Media Professionals Generally Happy With Their Jobs
Almost 8 in 10 digital media professionals are at least satisfied with their jobs, according to survey results from Digiday and Nextmark, and that includes about half who “enjoy” their work and 8% who...
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Out-of-Home Ads Get High Response Rates From Urban Europeans
77% of urban Europeans (adults 18-54 who live in or visit an urban area at least 3 times a week) report having taken an action as a result of seeing an interesting out-of-home (OOH) ad, according to...
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Including Mobile-Only Audience Count Boosts Twitter, Pinterest Reach by >50%
Including mobile audience counts into a web property’s total audience makes a significant difference to reach and rankings, according to comScore, which yesterday launched its Media Metrix®...
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Millennials Value Their Mobile Data Plans Over Their Pay TV Services
Young people are wedded to their mobile phones, and as a new survey from Deloitte shows, value their mobile data plans more than their pay TV services. Consumers were asked to identify which 3 services...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Mar. 22-24, 2013
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Restaurant Traffic Becoming Less Deal-Driven
Restaurant visits on a deal or discount decreased by 3% in the year ending in December 2012 compared to the same period a year earlier, reports the NPD Group. That marks the first year-over-year...
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Tablet Paid Search Spend Continues to Grow as Engagement Tops PCs
Search advertising spending on tablets increased by 113% year-over-year in Q1 2013, representing 64% of mobile search spend, per results from a new IgnitionOne study. Smartphones also saw strong...
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Marketers Struggle to Leverage Data for Loyalty Purposes
While most marketers are collecting outside customer data for their campaigns, many are not seamlessly integrating their data, causing them to miss out on audience insights that would better inform...
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More Small Biz Owners Say They Find LinkedIn, Twitter, YouTube Effective
Small business owners are increasingly finding social media platforms other than Facebook to be effective marketing vehicles for their organizations, per results from a new Constant Contact survey....
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Smartphone SocNet App Consumption 29% Higher For Women Than Men
Female smartphone owners report spending a little more than 2 hours a week using downloaded social networking applications, compared to slightly more than 1-and-a-half hours for men, (124 minutes vs....
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News Consumption Still Highest on TV, Where Audiences Go For Breaking News
A BBC survey of more than 3,600 wealthy digital device owners in Australia, Singapore, India, UAE, South Africa, Poland, Germany, France, and the US – billing itself as the “largest global study to...
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Retail Website Load Times Get 22% Longer in One Year
Between December 2011 and 2012, the median load time for home pages of top North American retail sites (the Alexa Retail 2000) slowed 22% from 5.94 to 7.25 seconds, finds Radware [download page] in a...
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2 in 3 Global Execs Say Use of Social Tech Increases Marketing Effectiveness
83% of executives from around the world surveyed in 2012 reported using at least one social technology, up from 72% in 2011, per results [pdf] from a new McKinsey survey. Of those, 9 in 10 reported...
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Facebook Use on Smartphones Heavier on the Weekend
A new study from IDC, sponsored by Facebook, suggests that smartphone owners spend more time accessing Facebook and engaging in a variety of activities on the social network on the weekend. The survey,...
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Tablets Come Out at Primetime – And So Do Smartphones
A study by Chitika of web browsing by time of day shows that smartphone and tablet usage in the US and Canada peaks at 9PM, whereas desktops reach their highest levels during the workday. The analysis,...
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Local Biz Searchers Using Mobile or Tablet More Likely to Purchase Than...
Almost 86 million people use their mobile phones to seek local business information in the US, according to results from the Neustar Localeze and 15miles Sixth Annual comScore Local Search Usage Study...
View ArticleTop 10 TV Engagement (English Broadcast), Week of Mar 11-17, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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Radio Ad Revenue Growth Forecast Downgraded
Radio revenues will continue to shift in the next 5 years, as income from online advertising grows by about 10.8% annually versus 2.5% growth for over-the-air (OTA) revenues, forecasts BIA/Kelsey in a...
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Almost All Global Execs Recognize There Are Risks to Social Tech Use
The use of social technologies – whether social networking, video sharing, RSS, or some other form – might improve marketing effectiveness, but there are risks that need to be weighed alongside the...
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Content Consumption May Rely More on Environment and Context Than Device
A new study [pdf] from YuMe and Decipher examines consumer interaction with media content across laptops, tablets, and smartphones, concluding that the study participants (from the UK) are largely...
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