Top 10 TV Websites – October 2013
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Broadcast Media Websites – October 2013
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Health & Medical Information Websites – October 2013
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Print Media Websites – October 2013
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Telecom Websites – October 2013
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
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Smartphone Share of US Mobile Market in Q3
Smartphone penetration reached 62% of the US mobile subscriber market during the 3-month average ending in September (Q3), according to new figures from comScore, up 3% points from 59% on average...
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How Consumers Say They React to Negative Service Experiences
Consumers react to negative customer service experiences in a number of ways, and while many voice their frustrations, a significant proportion express a good deal of patience and understanding,...
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Mobile Engagement Seen Higher With Apps Than Sites
Building a mobile application is a “worthy investment” says Adobe, citing data showing that users of mobile applications tend to frequent them more often and for longer periods of time than visitors to...
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Customers More Satisfied With Service Via Phone Than Social
Social media is becoming a more valued channel for customer service, but customers aren’t yet as satisfied with their support experiences on Facebook and Twitter as they are with more traditional...
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Majority of US Marketers Say They’ll Increase Social and Content Budgets in 2014
Many marketers are planning to increase spending next year across a variety of digital channels, ranging from content creation to social media, email marketing and display advertising, per results from...
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Which Types of Websites Do Most Americans Visit Frequently?
Which types of websites are people visiting on at least a weekly basis? That was the question posed by Ipsos OTX in a recent survey that spanned 25 countries around the globe. Among American...
View ArticleTop 10 Broadcast TV Engagement, Week of Oct. 21-27, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Oct. 21-27, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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Fewer Than 1 in 6 Online Campaigns Now Feature A Single Version of an Ad
Digital ad campaigns are becoming more complex, with more ad versions per campaign and an increasing amount of third-party tags per ad, per recent data from DG MediaMind. Looking at Q2 data from 2010...
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Top Barriers to Adoption of Programmatic Approaches
An estimated $7.4 billion worth of inventory will be transacted through automated (including RTB) platforms this year in the US, with that figure projected to rise to $17 billion by 2017, per recent...
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Online Users Say They Want More Relevant Ads, But With Privacy Controls Attached
Asked how they would like online advertising to evolve in the future, a plurality 36.5% of respondents to a Digital Advertising Alliance (DAA) survey chose the option that ads should be more relevant...
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Which Verticals Are Most Active in Pro Sports Sponsorships?
Sponsorship spending on sports is on the way up, predicted to rise by 6% this year, outpacing the rate of growth for spending on entertainment (5.1%), causes (4.8%) and the arts (3.3%), per recent data...
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Q3 Retail E-Commerce Spend Grows on Desktops, Soars on Mobiles
Desktop-based retail e-commerce spending grew by 13% year-over-year in Q3 to reach $47.5 billion, estimates comScore in its latest quarterly e-commerce figures. That’s one of the slower growth rates of...
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B2B Buyers Favor Short Content When Researching Purchases
Pardot recently released its “The State of Demand Generation” [download page] report and while the study contains some intuitive results – such as 9 in 10 B2B buyers’ amount of research being...
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Digital Marketing Talent Lacking in Key Areas, Large Enterprises Say
Fewer than 1 in 10 large enterprise/brand organizations rate their marketing team’s current digital marketing knowledge as strong across all digital areas, finds a study [download page] by the Online...
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