Top 10 Broadcast TV Engagement, Week of Nov. 25-Dec. 1, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Nov. 25-Dec. 1, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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Sales Leaders Confirm Shift From Field to Inside Sales, Rate Driving Factors
There has been a perceived shift in distribution of sales staff from field to inside salespeople, and a new Velocify study [download page] conducted by University of Southern California professor Steve...
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Email Seen Declining As E-Commerce Traffic Driver
Email is accounting for a shrinking share of e-commerce site visits, according to the latest quarterly report from Monetate. During Q3, 2.9% of site visits came from email, down from 4% a year earlier....
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Public Shows Less Trust in Corporate America This Year
Americans are less likely to perceive large industries as “generally honest and trustworthy” this year, according to a new survey from Harris Interactive. The survey asked respondents which of 19...
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2013′s Top Video Ads and Brands
Which brands managed to take the most advantage of the burgeoning online video advertising space this year? A pair of new reports reveal the big winners this year: YouTube unveils this year’s Ads...
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TV Streamers Say They’d Still Want to Watch TV If They Took A Digital Break
Netflix has released some results from a survey it commissioned among adults who stream TV shows at least once a week, finding that (surprise) these streamers have a strong affinity for TV content....
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2 in 3 Millennials Share Social Experiences Online
The online experience for Millennials (17-32) is “increasingly a shared one,” detail The Bite Group and Redshift Research in a recent study [download page] exploring the attitudes of this coveted...
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During Q3, 1 in 4 E-Commerce Website Visits Came From A Smartphone or Tablet
During the third quarter of the year, smartphones (10.1%) and tablets (14.7%) combined to account for roughly one-quarter of visits to e-commerce websites, according to the latest quarterly e-commerce...
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B2B Leads: Once Again, Speed-to-Call Counts
Last year, a study from Leads360 (now Velocify) found that speed-to-call is the single largest driver of lead conversion, with the headline result being that a phone call to a new prospect within a...
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Instagram Ranked The Fastest-Growing Top Smartphone App of 2013
December isn’t only the time for an abundance of holiday research – it’s also the month for end-of-year lists. Nielsen is in on the action with its “Tops of 2013: Digital” lists, revealing the top US...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Dec. 13-15, 2013
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Asian Americans: A Young, Fast-Growing, And High-Income Group
Contrary to popular perception, Hispanics were actually not the fastest-growing minority group in the US last year, according to the Census Bureau. In fact, Asian-Americans were. A recent report...
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Ads Accounted for 36% of Online Videos Viewed in November
The number of online video ads Americans are watching from desktops and notebooks continues to rise on a monthly basis, per comScore’s latest figures. At 26.8 billion last month, the number of video...
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US Native Social Ad Revenue Forecast Revised Upwards
BIA/Kelsey has released an update to its social local media forecast from earlier this year, and the revision predicts faster growth for native social ad revenues than previously expected. In this...
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Google’s Top Search Trends of 2013, and Other Year-in-Review Lists
The death earlier this month of Nelson Mandela made the widely revered former South African President the top trending search term of the year, says Google in its 2013 Zeitgeist report, marking the...
View ArticleTop 10 TV Programs on Twitter, Week of Dec. 9-15, 2013
Source: Nielsen More results (Tweets, Unique Authors, and Impressions) can be found in the attached spreadsheet. Activity metrics (Unique Authors and Tweets) are a measure of relevant Twitter activity...
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As The Year Draws to a Close, Marketers’ Budget Optimism Hits A New High Point
Global marketers are as optimistic regarding their budgets as they’ve been in at least a couple of years, finds Warc in its latest Global Marketing Index (GMI). This month, the budget component of the...
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Holiday E-Commerce Spending Continues to Thrive, Particularly on the Weekend
Mobile shopping may be on the rise this holiday season, but that doesn’t appear to be affecting desktop e-commerce sales, according to the latest figures from comScore. While store traffic growth...
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Social Closing the Gap With Search as Traffic Driver for Publishers
While search remains a far bigger traffic driver than social media for publishers, the gap is closing, details Shareaholic in a new report covering 13 months of data across its network of more than...
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