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North American Sponsorship Spending Forecast to Grow by 4.3% This Year
North American sponsorship spending will increase by 4.3% over last year’s $19.8 billion to reach $20.6 billion in 2014, according to the latest sponsorship report from IEG. This year’s forecast is...
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7 in 10 American Adults Hear At Least One Network Radio Ad Every Week
How much of a mass audience does network radio boast? Radio reaches 91% of Americans aged 12 and older on an average weekly basis, according to the December 2013 RADAR report covering the September...
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B2B Marketing Budgets to Increase; Online Video a Growing Medium
Roughly 1 in 2 (52.5% of) B2B marketers expect to increase their marketing budgets this year, per results from Advertising Age’s 2014 BtoB Outlook: Marketing Priorities and Plans survey. That’s a...
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Content Marketing: Top Priorities and Areas of Greatest Impact
Curata has released the results of its third annual content marketing benchmark study [download page]. As part of the study, which surveyed about 500 marketers in the fall of 2013 – respondents were...
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Retailer Emails Containing Relevant Product Recommendations Find Willing...
Online shoppers who have opted in to receive promotional emails from retailers not only welcome relevant product recommendations in the messaging they receive, but would also be prepared to share...
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On Average, American Adults Say They Went to 5 Movies Last Year
Americans went to about 5 movies on average last year, details Harris Interactive in newly-released survey results. There appears to be a strong age-related trend in moviegoing: Echo Boomers (18-36)...
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Mobile App Sessions More Than Doubled Last Year
Mobile application use grew by 115% year-over-year in 2013, reveals Flurry, which refers to usage as “a consumer launching an app and recording what Flurry defines as a session.” Each of the app...
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SMBs and Traditional Media Ads: Newspapers Most Popular; TV Most Effective
Newspapers (32.2%) and direct mail (31.7%) are the traditional media most commonly used by SMBs for advertising and promotion, per results from a recent BIA/Kelsey survey, with close to one-third of...
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2013: A Year of Rapid Growth in Online Video Ad Views
Americans watched almost 52.4 billion online videos from desktops and notebooks in December 2013, surpassing the 50 billion mark for the first time on record, according to the latest figures from...
View ArticleTop 10 Brand Movers, December 2013
Note: Compete‘s clickstream data are collected from a 2,000,000 member panel of U.S. Internet users (about a 1% sample), using diverse sources. Using statistical normalization methodology, Compete...
View ArticleTop 10 TV Programs on Twitter, Week of Jan. 6-12, 2014
Source: Nielsen More results (Tweets, Unique Authors, and Impressions) can be found in the attached spreadsheet. Activity metrics (Unique Authors and Tweets) are a measure of relevant Twitter activity...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Jan. 10-12, 2014
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Second-Screeners: Appeal of Content Synchronized With Live TV Remains Fairly...
Some new data has been released on second-screen use during TV viewing, courtesy of the Consumer Electronics Association (CEA) and the National Association of Television Program Executives (NATPE). The...
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CMOs Struggle to Optimize the Cross-Channel Marketing Mix
Few CMOs report using sophisticated multi-channel attribution methods, impacting their abilities to measure the effectiveness of their campaigns and optimize their strategies, according to [download...
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Amazon Tops 2013 US Buzz Rankings
YouGov has released its US Buzz Rankings list for 2013, and a familiar name tops the rankings – Amazon. The study measures consumer perceptions of brands, asking respondents whether they have heard...
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Cool or Uncool? Consumers Weigh in on Social Media Behavior
The latest truth study from McCann Worldgroup – “Truth About Privacy” – contains some interesting data concerning the types of online sharing behaviors and privacy practices that are considered...
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Word-of-Mouth A Bigger Purchase Influence For Millennials Than Boomers, Who...
A recently-released study from Radius Global Marketing Research identifies some key similarities and differences in shopping habits, preferences, and influences among Millennials (18-32) and Baby...
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