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Number of World’s Top 100 Brands on Pinterest Now Rivals Google+
While the world’s top 100 brands (according to Interbrand) are almost universally using Facebook and Twitter, their adoption of social photo sharing sites Pinterest and Instagram has grown to rival...
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Marketers Looking to Act More on Data Analytics to Improve Performance
While the vast majority of marketers report collecting at least an average amount of data, only 37% say they routinely gain insight from their analytics, per results from a MarketingSherpa study....
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Brand SocNet Sites Said Being Used More For Service Than For Marketing
A new “Social Media Benchmark Study” released by J.D. Power and Associates looks at how well different industries are using social media sites for marketing and servicing needs, finding that not all...
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TV Rated Most Effective Advertising Channel by SMBs
TV ads might get just a small share of SMB marketing budgets, but they’re perceived as extremely effective, according to results from a soon-to-be-released Vocus survey, conducted by Edge Research. The...
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Action & Adventure The Preferred Genre For The Movie Theater Experience
Action and adventure movies are the most likely to draw a crowd of moviegoers, finds Nielsen in newly released data. Asked the types of movies they like to see most in theaters, 61% of American...
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In 2012, As Smart Device Ad Impressions Rose, Android Maintained Lead
Smartphones counted as the leading devices on the Millennial Media network in 2012, according to [download page] the company’s year-in-review report. With 75% share of total ad impressions, the...
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Mobile Marketers to Spend More, Despite ROI Concerns
Mobile marketing budgets ought to increase this year, per results [download page] from a study conducted by Forrester Consulting on behalf of Acquent. 6 in 10 survey respondents – who were required to...
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For the 2nd Straight Year, Online Video Ad Views Plummeted in January
Online video ad views fell from a peak of 11.3 billion in December 2012 to just 9.1 billion last month, a 19.5% decline, according to the latest figures from comScore. That mirrors a 22% drop between...
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Latinos Aspiring To A More “Ambicultural” Identity
Latinos are increasingly aspiring to be equally Latino and equally American, according to [pdf] a study by EthniFacts and LatinWorks, called the “PLUS+ IDENTITY.” While 9 in 10 online survey...
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Marketers Seen Over-Reliant On “Hearsay Data” For Local Marketing Insights
Senior marketers say they have a formalized process for measuring the success of their local marketing campaigns, while another 37% use one only when the situation calls for it, per results [download...
View ArticleTop 10 Broadcast TV Engagement, Week of Feb 4-10, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Feb 4-10, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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In H2 2012, Google Shopping Proved More Cost Effective Than Amazon Product Ads
Recent research has shown Google Product Listing Ads (PLAs) to outperform text ads, and new data from CPC Strategy demonstrates that since moving to PLAs, Google Shopping has performed far better when...
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Facebook Exchange Performance: Good, Not Yet Peerless
A pair of studies have emerged looking at the performance of Facebook Exchange (FBX), a real-time bidding (RTB) marketplace for Facebook inventory, offering Facebook’s tremendous reach (it ranked as...
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1 in 2 Consumers Say Use of Multiple Devices Makes Them Shop More
63% of shoppers used multiple devices to help with their holiday purchases last year, finds Google in a holiday consumer survey conducted with Nielsen. Among the survey’s highlights, 2 in 3 also said...
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Trends Behind Nielsen’s Decision to Broaden Its TV Ratings System
It’s been well-documented that Nielsen has decided to expand its definition of a TV household for its rating system, in a move both welcomed and criticized for being overdue. As The Hollywood Reporter...
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Few Marketers Aware of IAB’s Rising Stars Units
There’s a big gap in awareness of the IAB’s Rising Stars units between marketers and agencies, finds Undertone [download page] in a recently-released study. Only 31% of marketers surveyed said they had...
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Facebook Advertising Adoption Grows, As Do Budgets
Roughly 6 in 10 marketers and media executives who use Facebook as a marketing tactic also buy ads on the social networking site, a moderate increase from 55% who reported doing so 7 months earlier,...
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Moving 15% of TV Dollars to Online Video Said Increasing Reach at Lower Cost
A new study [pdf] by the Internet Advertising Bureau (IAB) and Nielsen, supported financially by Microsoft Advertising and Yahoo, argues that shifting ad budgets from TV to online video can enhance...
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CMOs Bullish About Social Media Spending
CMOs say that social media currently accounts for 8.4% of their marketing budgets, but that social’s share of the pie will jump to 11.5% over the next 12 months, and climb all the way to 21.6% share in...
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