Many B2B Marketers Work in Sales-Led Organizations Where They Feel Less Respected

Only 8% of B2B marketers responding to a survey [download page] conducted by Econsultancy and Sparks Grove say they work in an organization where marketing drives much or all of the revenue and leads growth and lead generation strategies. By contrast, 34% come from organizations which are sales-led, where they play a more supportive role to sales and have less of a say in growth strategy and product direction. Accordingly, these marketers tend to perceive less respect for their work from different departments within the organization. (more…)