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Many B2B Marketers Work in Sales-Led Organizations Where They Feel Less...
Only 8% of B2B marketers responding to a survey [download page] conducted by Econsultancy and Sparks Grove say they work in an organization where marketing drives much or all of the revenue and leads...
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Teens’ Online Time Surges, Exceeds 18-49 Demo
The amount of time teens aged 13-17 are spending online grew by a considerable degree in the space of a year, details GfK in recent survey findings. Results from GfK’s Spring 2013 study indicate that...
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Global Ad Spend in Q3 2013: Display Growth Continues
Global ad spending across major media grew by 3.2% year-over-year during the third quarter of 2013, details Nielsen [download page] in its latest AdView Pulse report, which indicates that media...
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Facebook Ad CTR Up in Q4 2013
Facebook ad click-through rates grew by 10% quarter-over-quarter (Q-o-Q) in Q4, says Kenshoo Social in its latest Facebook advertising data release. Ad impressions and clicks grew by 51% and 66%,...
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Media Mix: How Enterprise Marketers Plan to Change Their Approach to SMB...
Enterprise-level marketers who sell to the SMB market are planning to make interesting changes to their media mix, according to a new study from the CMO Council sponsored by Penton. With a plurality...
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1 in 5 Social Network Users Likely to Make A Purchase Directly On A Social...
While there is plenty of research out there looking at social’s role (or lack thereof) as an e-commerce traffic driver (with the focus on the last click likely undervaluing social’s role in the...
View ArticleTop 10 Broadcast TV Engagement, Week of Jan. 6-12, 2014
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Jan. 6-12, 2014
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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“TV Everywhere” Moving the Needle in Pay-TV Satisfaction
Pay-TV providers suffer from chronically low customer satisfaction ratings, but new research from GfK suggests that “TV Everywhere” (TVE) deployments might be giving them a boost. According to GfK’s...
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Who Has The Most Credible Voice When Speaking About Companies?
Traditional media and online search engines are the most trusted forms of media for “informed publics” looking for general news and information, according to the “2014 Edelman Trust Barometer.” But...
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Social Revenue-per-Visit: Tumblr Overtakes Twitter, Pinterest
Social networks referred a “record amount” of revenue to US retail sites during the fourth quarter of 2013, reports Adobe in its latest social intelligence report [pdf]. But none of the major...
View ArticleTop 10 TV Programs on Twitter, Week of Jan. 20-26, 2014
Source: Nielsen More results (Tweets, Unique Authors, and Impressions) can be found in the attached spreadsheet. Activity metrics (Unique Authors and Tweets) are a measure of relevant Twitter activity...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Jan. 24-26, 2014
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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6 in 10 Agency Media Buyers See Negative Impact of Bot Traffic on Campaigns
Last month, Solve Media reported that a slim majority of US web traffic could be deemed “suspicious,” representing a new high for potentially fraudulent traffic. It seems that online publishers and...
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Online Video Ad Types Ranked by Appeal to Viewers
Online video ad views have gone on a tear in the past few months, with the growth in ad views outpacing content view increases by a significant margin. In a recent study, Yahoo looked at the online...
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Phone Calls Still Consumers’ Preferred Method of Contacting Businesses
Demand for customer service via social media is on the rise, but consumers still find good old phone calls to be the best way to contact businesses, according to a study from NewVoiceMedia. Some 45% of...
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Spending Philosophy Differs Across Generations, But All Turn More Practical
A slight majority – 53% – of Millennials (born 1981-1995) say they have a “live for today” spending philosophy, a mindset which is not shared by older generations, according to a study [pdf] released...
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StumbleUpon Refers More Traffic to Publishers Than Reddit, YouTube, LinkedIn...
Shareaholic has released its latest set of data concerning social referral traffic to publishers, and while Facebook’s share of site visits retreated a little after a surge in November, it remains the...
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Viewability of Display Ads Placed Through Direct Publishers Continues to Improve
About 2 in 3 ads placed through direct publishers stayed in-view for at least 1 second during the fourth quarter of 2013, representing continued improvement from 61% in the first half (H1) of 2013, 56%...
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Mobile Now A Majority of Facebook’s Ad Revenues
Facebook has crossed a threshold of sorts, with mobile now comprising a majority 53% share of its growing ad revenues, according to the company’s latest earnings release. That represents a hefty rise...
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