7 in 10 online advertisers are more focused on driving direct revenue outcomes from online advertising this year than last, according to [pdf] results of a Marin Software survey conducted by Forrester Consulting among 104 North American marketers with at least $100,000 in annual paid search spending. With revenue goals being subject to increased attention, respondents also noted that their revenue targets are rising: 8 in 10 said their online advertising revenue goals are increasing slightly (55%) or significantly (25%) this year. (more…)
↧
Online Advertisers – Stressing Revenues – Forecast Raised Targets
↧