Clik here to view.
Privacy Concerns Surround Popular Online Activities
Roughly 9 in 10 online adults in the US worry about their privacy online at least sometimes, details TRUSTe in its “2013 US Consumer Confidence Index.” Those privacy fears extend to a range of popular...
View ArticleClik here to view.
Traditional Media Trusted More Than Owned, Social Media For News Info
Traditional media and online search engines are the most trusted general news information sources around the world, trusted by 58% of respondents to the “2013 Edelman Trust Barometer.” But trust is...
View ArticleClik here to view.
3 in 10 Adults Say Companies Should Never Be Able to Track Their Online...
Just 5% of American adults believe that companies should have the right to track their activities whenever they’re online, while an opposing 28% feel that companies should never be able to track their...
View ArticleClik here to view.
Retail, Shipping Sites Were All the Rage in December
9 in 10 American internet users (or 194 million Americans) visited a retail site in December, according to [download page] the latest data from the comScore Media Metrix. Retail sites represented 5 of...
View ArticleClik here to view.
Consumers’ Savings From CPG Coupons Dropped 18% in 2012
Despite a steady amount of CPG coupons distributed by marketers in 2012, US consumers redeemed 17.1% less coupons than in 2011, according to a study from NCH Marketing Services. Total consumer savings...
View ArticleClik here to view.
Retailer Apps Capturing Greater Attention From Consumers
Consumers are spending far more time in retailer applications, per data from Flurry. Measuring time spent by consumers across 1,863 iOS and Android shopping apps from December 2011 to December 2012,...
View ArticleClik here to view.
Affluents Looking to Spend More on Luxury This Year
18% of affluents (adults 18+ with household income of at least $100k) plan to increase their luxury spending in the next 12 months, compared to 15% who expect to rein in such spending, finds Ipsos...
View ArticleClik here to view.
Most Marketers Feel Teams Are Ill-Equipped to Handle New Trends And Tech
Only 46% of marketers say their teams are well equipped to handle new trends and technologies, per results from a survey by Aquent and the American Marketing Association (AMA). The study, which gauged...
View ArticleClik here to view.
Online Trumps Offline Primarily for Targeting, Say Advertisers
Asked the top 3 benefits of online advertising when compared to offline advertising, 23% of respondents to a Marin Software survey [pdf] conducted by Forrester Consulting said the most important...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Jan. 25-27, 2013
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
View ArticleClik here to view.
Retail Sales Expected to Climb a Modest 3.4% This Year
Retail industry sales (excluding automobiles, gas stations, and restaurants) will rise by 3.4% this year, forecasts the NRF. That’s down from the preliminary estimate of 4.2% growth last year, and is...
View ArticleClik here to view.
Online Advertisers – Stressing Revenues – Forecast Raised Targets
7 in 10 online advertisers are more focused on driving direct revenue outcomes from online advertising this year than last, according to [pdf] results of a Marin Software survey conducted by Forrester...
View ArticleClik here to view.
Marketers Say They’re Shifting Focus Away From Traditional Media
Nearly 1 in 3 marketers plan to decrease their organization’s focus on newspapers this year, per results from a survey conducted by Aquent and the American Marketing Association (AMA). In fact,...
View ArticleClik here to view.
Online Shoppers Spend More, Impulse Buy More Frequently In-Store
E-commerce spending is rising at a rapid rate, and online retail is projected to significantly outgrow overall retail sales this year. Still, consumers appear to still be more comfortable spending...
View ArticleClik here to view.
Social Media Ad Buyers Still Skeptical About Effectiveness
A survey commissioned by Vizu [download page] of more than 500 US digital marketing and media professionals finds that 64% will be increasing their paid social media advertising budgets this year,...
View ArticleClik here to view.
Facebook’s Mobile User Base – and Share of Ad Revenues – Keeps Growing
Facebook reported its Q4 earnings yesterday (news only to those living under a rock), and mobile is the resulting topic of conversation. Indeed, of the many interesting pieces of data contained in the...
View ArticleClik here to view.
Top Cities for Digital Coupon Use Located in the South
The top 5 cities for digital coupon use in 2012 were all located in the South, per results from the Coupons.com 2012 Savings Index. Atlanta ranked as the top city for digital coupon use for the fourth...
View ArticleClik here to view.
Brands Responding to More Queries on Facebook
Brands are getting better at responding to questions posed to them on Facebook, although they still have room to improve, according to new data from Socialbakers. As the volume of questions posted to...
View ArticleClik here to view.
Advertisers Approach Social Media Buys With Branding Goals in Mind
Asked the objectives behind their social media advertising, 45% of advertisers surveyed by Vizu [download page] said their primary purpose was branding-related, compared to just 14% who said their...
View ArticleClik here to view.
Unexpected Delivery Costs The Top Reason Consumers Abandon Online Purchases
More retailers are trying to lure back cart abandoners via email, and it benefits them to know what’s causing these consumers to abandon their online purchases in the first case. According to survey...
View Article