How Are B2C Content Marketers Reaching and Understanding Their Audiences?

Roughly 7 in 10 B2C content marketers agree that they frequently consider how their content impacts the overall experience a person has with their organization (71%) and that they focus on creating content for their audience versus their brand (69%). With that in mind, it’s interesting to see the techniques these marketers are using to learn about and reach their audiences, according to the latest report [pdf] from the Content Marketing Institute and MarketingProfs. (more…)