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How Do Americans Feel About FinTech?
Most Americans hold a positive view of financial technology (FinTech), though 3 in 10 are unsure about it, according to a recent study from Blumberg Technology. Despite a majority believing that...
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Confidence in MarTech Effectiveness Rises; Integration Improves
Marketers’ utilization of marketing technologies – and the effectiveness of those technologies – appears to be significantly growing, according to new research [download page] from Ascend2 and its...
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Chief Communications Officers See Digital Comms, Reputation Mgt as Growing...
More than 7 in 10 global chief communications officers (CCOs) expect to increase their focus on digital communications in the coming 12-18 months, and 91% expect to work more closely with...
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Which Messaging Apps Are Most Popular – And Most Used?
The US differs from some European countries when it comes to the popularity of various messaging apps, according to new survey results from MetrixLab. Based on a survey of more than 4,000 smartphone...
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One-Third of Millennials Say They Don’t Know Their Credit Score
About 2 in 3 Millennials (aged 22-35) say that they know what their credit score is, an improvement from last year (61%), per results from Navient’s latest annual Money Under 35 study [pdf]. The report...
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Email Marketers Finding List Growth Challenging
Research released earlier this year suggested that improving email list quality is a bigger goal that increasing list size. But a new study from Clutch suggests that while email remains hugely popular...
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More Fortune 500 Companies Have An Active Instagram Account Than A...
Some 45% of Fortune 500 companies are now actively using Instagram, marking the 4th consecutive year of sizable increases in the platform’s use, according to the latest annual analysis of Fortune 500...
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How Are B2C Content Marketers Reaching and Understanding Their Audiences?
Roughly 7 in 10 B2C content marketers agree that they frequently consider how their content impacts the overall experience a person has with their organization (71%) and that they focus on creating...
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Failure to Connect: Email Open Rates Rise, but Click Rates Fall Again on...
Marketers may be doing a better job of creating engaging subject lines, but they don’t seem to have solved the problem of providing relevant content that entices a click. That seems to be the takeaway...
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3 in 4 Enterprise-Level CMOs Believe That Marketing Has a Critical Role in...
Virtually all CMOs believe that disruptive growth is at least somewhat behind their company’s overall growth today, and three-quarters feel that they have a great deal of control over the disruptive...
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B2B Social Media Marketers: Content Effectiveness Varies by Type, Platform
The vast majority (86%) of B2B marketers invest in social media marketing, and a slight majority (52%) feel that social media is very important to their organization’s marketing efforts, according to a...
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Here Are the Initiatives That Content Strategists Say They’ll Be Rallying Around
Content marketing is set to be more of a cross-departmental effort, according to a new study [download page] by Altimeter, a Prophet Company. Based on a survey of more than 500 content strategists in...
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Top 2 Results Getting Half of Google Desktop Text Ad Clicks
Google’s Q1 removal of right hand rail ads in favor of a 4th text ad at the top of the page initially resulted in a surge in the share of non-brand desktop text ad clicks for the 4th position, but that...
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Consumers’ Channel Preferences Vary by Customer Service Situation
It’s not simply enough to say that consumers prefer using the phone for customer service issues, although research suggests that this is the case. Instead, a recent study from Verint [download page]...
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Mobile Nears Half of US Online Ad Revenues
It’s been a year of milestones for mobile, and it appears that another threshold will be reached this year: mobile devices are close to capturing the majority share of US online ad revenues, according...
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Top 10 Marketing Charts of the Month – October 2016
This month’s quick-hit set of top charts includes the following topics: traditional TV viewing trends; optimizing video ad effectiveness; teens’ favorite social platform; when social post engagement...
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Leading OTT Services Mostly Watched on TV Sets
US adults (aged 18-64) are spending more time streaming video content on TV sets than they are on computers or mobile devices, according to a recent report from RealityMine. However, survey...
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Only 1 in Every 6 Shopping Carts Turns Into An Order on Smartphones
While smartphones’ share of traffic to the average US retail site continues to grow, desktops remain “the cash cow,” according to Adobe Digital Insights’ “2016 Mobile Retail Report“. In fact, desktops...
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B2B Marketers See Customer Experience As An Exciting Opportunity. So What Are...
Optimizing the customer experience is the single most exciting opportunity for B2B marketers this year, and will remain one of the most exciting opportunities in five years’ time, according to the B2B...
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How to Decrease Email Unsubscribes and Spam Complaints
List churn is a critical concern for email marketers, particularly given that list growth is one of their biggest challenges. New survey data from a couple of studies indicates that consumers can be...
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