Only 1 in Every 6 Shopping Carts Turns Into An Order on Smartphones

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Clik here to view.While smartphones’ share of traffic to the average US retail site continues to grow, desktops remain “the cash cow,” according to Adobe Digital Insights’ “2016 Mobile Retail Report“. In fact, desktops accounted for three-quarters of the average retailers’ revenue in Q2, despite contributing just 59% of traffic. (more…)