Email Reigns As Most Popular B2B Customer Acquisition Channel, But W-O-M Has Biggest Revenue Impact

Used by almost 9 in 10 respondents, email marketing is the most popular channel used by B2B marketers to acquire customers, according to The State of Pipeline Marketing Report 2016 [download page] from Bizible. The report – based on a survey of more than 360 marketers, 90% of whom are B2B-focused – also shows that social media and content marketing are currying favor with B2B marketers. (more…)