Top 10 Multi-Platform Travel Destination and Accommodation Websites – October...
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Health & Medical Information Websites – October 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
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Which Emerging Technology Will Have the Biggest Impact on the Customer...
Improving the customer experience is at the heart of digital business transformation initiatives, and emerging technologies offer the potential to substantially improve digital customer experiences. A...
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Here’s What Finance Wants From Marketing
Few decision-makers in marketing and finance roles say that these two departments plan and work collaboratively towards shared goals, according to a Neustar-commissioned study [download page] conducted...
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Half of US Online Travel Bookers Recall Seeing Ads During Path to Purchase
Travel advertising gets the attention of a sizable share of online travel bookers in the US, Canada and the UK, according to an Expedia Media Solutions study [download page] that surveyed more than...
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9 in 10 US Consumers Say They Read Online Reviews About Local Businesses
About two-thirds of US consumers have reviewed or recommended a local business through word-of-mouth in the past year, making this the leading method for recommending local businesses, according to the...
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One-Fifth of US E-Commerce Spending Now Mobile
Mobile devices accounted for fully 20% of the $84.3 billion in US digital commerce spending in Q3 2016, reports comScore. Needless to say, that’s the first time mobile devices have reached that mark,...
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Social Networking Platforms’ User Demographics Update 2016
Facebook continues to be by far the most popular social media platform, used by 79% of online adults in the US, according to a new study from the Pew Research Center’s Internet & American Life...
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Almost Half of US Adults Say They Watch Branded Videos on Social Media
More than 3 in 4 adults surveyed across 5 markets report interacting with brands on social media, and close to half (including 45% in the US) say they watch branded videos on social, according to a...
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Mobile Said to Overtake Desktops in Global E-Commerce Traffic Share
Smartphones and tablets together accounted for 52% of e-commerce website visits globally in Q3, topping desktops (48%) for the first time. That’s according to the newest Monetate Ecommerce Quarterly...
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Please Take Our Reader Survey!
Hi reader! We’re fielding our 2016-2017 survey, which will help us make important decisions about our year ahead, and would appreciate your input! (more…)
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Enterprise Social Business Goals and Initiatives Focus on the Customer
Social strategists at large companies for the first time say that improving the customer experience is their top social business objective, according to the latest annual State of Social Business...
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How Are Consumers Finding and Watching Their New Favorite TV Shows?
Online players are catching up with traditional TV as the main sources of consumers’ favorite TV shows, indicating that online video services’ investments in original programming are paying off, per...
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How Are Marketers Using Location Data?
The vast majority of marketers and agencies see location data as either important or critical to their mobile efforts, according to survey results [download page] from the Mobile Marketing Association...
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Majority of Consumers Will Take Action on Unwanted Emails
Faced with a marketing email from a brand they don’t want emails from, US adults are as likely to unsubscribe from the list (41%) as they are to ignore the email (41%), according to recent research...
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Digital Display Ad Benchmarks in H1 2016, by Vertical and Region
Want to know how your display ads measure up? Sizmek has plenty of answers for you, based on an analysis of hundreds of billions of impressions served via its platform during the first half of this...
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Consumers Say Product Quality, Value Key to Brand Loyalty
While research has found a majority of US consumers having switched providers due to poor customer service, bad service experiences aren’t the leading reason why consumers stop buying from a brand,...
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Average US Household Size Declines Again As More Americans Live Alone
Fully 28% of households now have just one person living in them, more than double the rate from 1960 (13%), reports the US Census Bureau. As a result of continued shifts in household types and family...
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Mobile App Launch Growth Outpacing App Install Growth
In the US, growth in existing mobile application launches is significantly outpacing growth in app installs, according to an Adobe Digital Insights report examining the finance, travel, automotive,...
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Email Reigns As Most Popular B2B Customer Acquisition Channel, But W-O-M Has...
Used by almost 9 in 10 respondents, email marketing is the most popular channel used by B2B marketers to acquire customers, according to The State of Pipeline Marketing Report 2016 [download page] from...
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