Global Mobile Ad Spend Forecast to Double Print in 2019

Mobile advertising is forecast to account for more than one-quarter (26.7%) of global ad spending in 2019, an impressive rise from the 15% share of spending it occupies this year, according to a new forecast from Zenith. Should Zenith’s predictions hold true, mobile will capture more than twice the spend share of newspapers (8.5%) and magazines (4.5%) combined. (more…)