Clik here to view.
More SMBs Say They Advertise on Facebook Than Use Twitter
The use of social media marketing by small and medium-sized businesses (SMBs) in the US continues to grow, according to new data released by BIA/Kelsey. In its latest survey of 1,000 SMBs, more than...
View ArticleClik here to view.
Mobile and Desktop Email Click-to-Open Rates Approach Parity
It’s been a while coming, but click-to-open (CTO) rates on mobile devices look to be finally matching those on desktops, according to the latest quarterly report [download page] from Yesmail...
View ArticleClik here to view.
Cyber Week Shopping Recap
Now that Thanksgiving weekend and Cyber Monday are behind us, results are coming out from several results. Although the precise figures differ from one source to the next, it appears that key takeaways...
View ArticleClik here to view.
Smartphones Now Virtually Ubiquitous Among Millennial Mobile Subscribers
Almost 9 in every 10 (88% of) US mobile subscribers aged 13 and older owned a smartphone in Q3, reports Nielsen, a 10% year-over-year rise from 80% in Q3 2015. Nielsen’s data, based on a monthly survey...
View ArticleClik here to view.
Transaction Rates Higher Among Customers Receiving Multiple Abandon Cart Emails
Retailers sending cart abandonment emails may want to check the trigger rules they use, according to a recent study [download page] from Experian Marketing Services (EMS). In analyzing more than half a...
View ArticleClik here to view.
Programmatic Expected to Become Primary Global Method for Trading Digital...
Programmatic advertising is projected to account for 51% of digital display expenditure worldwide this year, before growing to 57% share next year on the back of a 31% increase in spending. That’s...
View ArticleClik here to view.
Good Design Aids Marketing Success, Consumers Say
Roughly 7 in 10 adults in the US would choose a product or service over its competition due to good design, and design’s influence doesn’t stop at customer acquisition, says Adobe in its State of...
View ArticleClik here to view.
Marketers: How Much Will These Consumer Trends Impact You in the Next Decade?
The emergence and use of mobile devices is the consumer trend that North American marketers believe will have the greatest impact on their industries in the next 10 years, according to survey results...
View ArticleClik here to view.
What Features Do Members Want From Retail Loyalty Programs?
Retail loyalty program members value flexibility over personalization in their programs, according to a Nielsen survey [download page] of more than 30,000 internet users across 63 countries. Indeed,...
View ArticleClik here to view.
What Brings Shoppers to Stores – And Keeps Them Coming Back?
Surprise! Not only is TV advertising an effective way of driving consumers into stores, but it’s also a top factor for Millennials, according to research from Kelly Scott Madison (KSM) [pdf]. Based on...
View ArticleClik here to view.
Marketers Rank Their Top-Performing Automation Journeys
The main barrier to marketing automation implementation has shifted over the past couple of years from lack of awareness to lack of budget, reports Autopilot in a recent study [download page],...
View ArticleClik here to view.
Top 10 Marketing Charts of the Month – November 2016
This month’s quick-hit set of top charts includes the following topics: social network user demographics; product discovery on social; digital display ad benchmarks; reducing email list churn; what...
View ArticleClik here to view.
How Local Advertisers’ Best Customer Acquisition Sources Have Changed in the...
Referrals (66%) and company websites (47%) continue to be the best sources of new customers for local advertisers, much as they were back in 2011, according to a new report [download page] from Borrell...
View ArticleClik here to view.
CSR Reputation Has Strong Impact on Purchase Decisions For 1 in 6 Americans
For 16% of American adults, a company’s reputation for social responsibility has a strong effect on the decisions about what to buy and who to do business with, per results from a Harris Poll survey of...
View ArticleClik here to view.
Social Media Gets the Nod for Product Launches
Senior marketers in the US, UK and Australia prioritize social media more than any other communications channels for product launches, according to a study [download page] from Five by Five. Indeed,...
View ArticleClik here to view.
Easy-to-Use, Feature-Rich Apps Valued by Smartphone Users
User experience is crucial in engendering website loyalty, and as it turns out, to driving satisfaction with apps. Indeed, a new report [pdf] from Google and Ipsos finds that for most smartphone users,...
View ArticleClik here to view.
US Adults Generally Believe They Can Determine Information’s Trustworthiness
In an era of seemingly endless information, American adults are much more apt to say they like having so much information (77%) than to say that they feel overloaded (20%) by it. That’s according to a...
View ArticleClik here to view.
Global Mobile Ad Spend Forecast to Double Print in 2019
Mobile advertising is forecast to account for more than one-quarter (26.7%) of global ad spending in 2019, an impressive rise from the 15% share of spending it occupies this year, according to a new...
View ArticleClik here to view.
CMOs Say They Want to Spend Their Time on Strategy
Marketing has high expectations as a growth driver among senior management and the board, according to a report [download page] from the CMO Council and Deloitte, which argues that the CMO is no longer...
View ArticleClik here to view.
New Brief! Mobile Milestones 2016
Mobile devices are increasingly becoming the devices of choice for digital media consumption. In this Brief, we highlight several new thresholds reached by mobile devices in marketing and consumer...
View Article