1 in Every 3 Companies Fails to Follow-Up on Inbound Inquiries

Many sales teams are failing to be prompt, persistent and personalized in their follow-up to inbound inquiries – and that’s if they even respond to leads in the first place, according to research from Conversica. Indeed, around one-third of the 538 B2B and B2C companies contacted across nine industries did not respond at all to a direct, specific contact inquiry. (more…)