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How Do Millennials and Boomers Vary in Their Shopping Attitudes?
Retailers focus much of their efforts on Millennials, but could be ignoring the generation with the most “clout,” according to a report from COLLOQUY that uncovers some differences in the shopping...
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The Differing Socioeconomic Characteristics of America’s Rural and Urban...
America’s rural population tends to lag its urban counterpart in digital aspects such as internet adoption, broadband penetration and social networking use. But how do these community types measure up...
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Consumers Say They Trust Traditional Media Ads More Than Digital Ones
Online pop-ups continue their reign as the most disdained form of advertising, it seems. In a new study [download page], MarketingSherpa reports that just one-quarter of consumers trust pop-ups, making...
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Are Marketers Facing Tech Overload? Plus, Where’s the Money Going?
Recent research has offered competing visions of marketing technology needs, as the flexibility offered by best-in-breed solutions is contrasted with the array of choices and vendors that need to be...
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Marketers’ Top Digital Experience Goals Rest on Omni-Channel Engagement
Marketers are looking for their digital experiences in the coming year to be more comprehensive and connected and for them to tie the entire journey across both physical and digital engagements,...
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What Are B2B Marketers’ Biggest Struggles With Demand Gen Campaigns?
B2B marketers this year have been prioritizing lead quality over lead quantity, but findings high-quality leads isn’t coming easily. In fact, according to a new survey report [download page]...
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Marketing-IT Relationship Reportedly Improving As Alignment on Business Goals...
More than 9 in 10 senior marketing and technology executives say that their relationships are more aligned on business goals than last year, including roughly one-third who said that their teams have...
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How Do Executives Feel About Content and Ads?
Executives around the world are active on social media but primarily get their news from email, says Quartz in reporting the results of a new survey. The study also found openness to advertising,...
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Premium Digital Video Viewing Migrating to the TV Screen
Premium digital video consumption – particularly content consumption in non-linear environments – continues to grow quickly, declares FreeWheel in its Q3 2016 Video Monetization Report [download page]....
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Usefulness of Web, Apps Drives Digital Satisfaction for US Consumers
The usefulness of websites and applications is a far bigger driver of US consumers’ digital satisfaction than privacy and trust in the credibility of information, according to a new Intent Lab...
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These 10 Brands Have the Highest Consumer Advocacy Ratings in the US
YouGov BrandIndex has debuted a new brand advocacy ranking, based on consumer likelihood to recommend more than 1,500 major brands. The results show that medical brands dot the list of the top 10...
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Which Media Draw the Youngest, Highest-Income and Most Diverse Audiences?
Marketers today are tasked with navigating an increasingly fragmented media landscape often cluttered with hype about the death of one medium and inexorable rise of another. MarketingCharts’ newest...
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Half of Consumers See Themselves Subscribing to Cable TV in 10 Years
Roughly 7 in 10 US adults aged 18-59 see themselves subscribing to cable a year from now, but fast forward 5 years and that figure drops to 55%, per results from PwC’s Videoquake 4.0 study [pdf]. In a...
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1 in Every 3 Companies Fails to Follow-Up on Inbound Inquiries
Many sales teams are failing to be prompt, persistent and personalized in their follow-up to inbound inquiries – and that’s if they even respond to leads in the first place, according to research from...
View ArticleTop 10 Multi-Platform Social Networking Websites & Forums – November 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Multimedia Websites – November 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform TV Websites – November 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Print Media Websites – November 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
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Google Search Rankings Study Points to New Trends, Factors
Google search ranking factors no longer apply universally but must be analyzed on an industry-specific basis, says Searchmetrics in releasing its latest annual search rankings study [download page]....
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Google’s Top Trending Searches of 2016, and Other Year-in-Review Lists
The 2016 US presidential election may have generated strong interest around the world, but neither it nor its participants cracked the top 5 trending searches in the US, says Google in its year in...
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