[By MC Editor, JC Lupis] The latest quarterly TV viewing figures from Nielsen are in, giving us now almost 6 years’ worth of data on Americans’ traditional TV viewing habits to examine. While we know at this point that youth as a whole are watching less traditional TV, what does this latest study [download page], covering Q3 2016, have to offer by way of trends? Let’s take a look. (more…)
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The State of Traditional TV: Updated With Q3 2016 Data
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