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How Tolerant Are Online Video Viewers of Buffering, and Ads?
More than three-quarters of adults in the US and UK watch online video at least weekly, according to the results [pdf] of a survey from Limelight Networks, with men and Millennials tending to be among...
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5 Charts to Inform Your Mobile App Marketing in 2017
Mobile apps’ influence on digital media continues to grow stronger with each passing year. With app marketing taking place in a competitive environment, we turn to research provided by TUNE to better...
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Newspaper and TV News Trusted More Than Online Sources
Fresh off the heels of research suggesting that adults trust traditional media ads more than digital ones, a study from YouGov [pdf] indicates that Americans are more likely to trust news that they...
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3 Stats About Traditional Media Audiences to Keep in Mind This Coming Year
Digital media tends to get the buzz these days as newer emerging platforms excite marketers and provide new possibilities for reaching audiences. But traditional media channels retain wide reach, and...
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US Online Ad Spending Maintained Its Rapid Growth Rate in Q3 2016
Marketers continue to pour more money into digital advertising, according to the latest figures from the IAB and PwC US. The data indicates that spending reached $17.6 billion in Q3 2016, representing...
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Half of Newspaper Readers Stick Exclusively to Print
Newspapers’ cross-platform audience – print, website and mobile app – numbers more than 169 million adults in the US, or 69% of the US adult population in a typical month, according to...
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What Were 2016’s Most Popular Radio Formats?
Radio continues to have wide reach in the US, and proves more appealing to middle-aged Americans than any other medium, according to a new MarketingCharts study. Likewise, radio advertising continues...
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More Than 3 in 4 Millennials Have Made Purchases Using Their Phones
Just how prevalent is online shopping? If the holiday season’s e-commerce results haven’t been enough evidence, recent research [pdf] from the Pew Research Center’s Internet & American Life Project...
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What Makes A Premium Product?
Sales of “premium” products – defined in this case as those that coast at least 20% more than the average category price – are seeing above-average growth in many fast-moving consumer goods (FMCG)...
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Which Connected Devices Have the Highest Rates of Ownership – and Purchase...
Almost half (47%) of US adults own a connected/smart TV or streaming device, making these the most commonly owned devices of 9 emerging technologies tracked by the IAB in a recent report [pdf]. Among...
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6 in 10 Say It’s Important to Buy From Socially Responsible Companies
Almost two-thirds (64%) of American adults report having made purchases from socially responsible companies in the past year, according to an annual survey report from Good.Must.Grow. The survey also...
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For Smartphone Owners, Mobile Ads’ Relevance Less Important Than Level of...
Marketers may be too interested in the concept of relevance, at least when it comes to mobile advertising, according to a recent Celtra-commissioned study [download page] conducted by Forrester...
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These 20 Conditions Reportedly Account for the Bulk of US Healthcare Spending
Healthcare spending in the US amounted to $1.4 trillion in 2013, or more than one-sixth of the entire US economy, according to a report published in the Journal of the American Medical Association...
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US Adults Lack Confidence in Social Networking Platforms
Trust in the news media has plunged to new lows this year, but even the news media fares better than leading social networking platforms in a recent NBC News/Wall Street Journal survey of 1,000 adults....
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The World’s 10 Most-Purchased FMCG Brands Are…
Coca-Cola ranks as the “most-chosen” FMCG brand in the world for the fourth consecutive year, chosen roughly 6.3 billion times in the 52-year period between November 2014 and October 2015, according to...
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4 in 10 Adults Say They’ve Bought Something They Saw on Social Media
Social networks are widely used in the US, as a recent MarketingCharts study indicates that more than 2 in 3 US adults use social media on a weekly basis. And there’s reason to believe that social...
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The 10 Most Valuable Global Retail Brands in 2016/2017
Amazon reigns again as the most valuable global retail brand, with a brand value approaching $100 billion, according to BrandZ’s latest Most Valuable Global Retail Brands study [pdf]. In fact, not only...
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Moms’ Media Diet: TV & Smartphones Tops for Time; Radio for Reach
Some 39% of women aged 18-49 in the US have a child under the age of 12, including 46% of women aged 35-49, according to a recent report [download page] from Nielsen. Almost three-quarters of these...
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What Are Small Businesses’ Most Important Factors When Making Tech Purchase...
Tech marketers targeting small businesses should focus on their owners, as 83% of small businesses lack an IT staff and 72% of owners say they’re typically responsible for making tech buying decisions...
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The State of Traditional TV: Updated With Q3 2016 Data
[By MC Editor, JC Lupis] The latest quarterly TV viewing figures from Nielsen are in, giving us now almost 6 years’ worth of data on Americans’ traditional TV viewing habits to examine. While we know...
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