Online Shoppers Spend More, Impulse Buy More Frequently In-Store

E-commerce spending is rising at a rapid rate, and online retail is projected to significantly outgrow overall retail sales this year. Still, consumers appear to still be more comfortable spending larger amounts in-store than online, according to [download page] survey results from LivePerson. 61% of the online respondents from 5 major Western markets said they spend more in-store than online, compared to 21% who spend more online. When it comes to impulse buys, a whopping 77% said they at least sometimes indulge in this behavior in-store, compared to half who do so online. (more…)