Enterprise Organizations Focus on Personalized Marketing to Meet Customers’ Needs

Only 1 in 4 business leaders believe that customers are loyal, while 62% feel that the concept of loyalty is close to – if not already – obsolete, according to a Forbes Insights study [download page] produced in association with Gap International. The survey of business leaders from companies with at least $1 billion in annual revenues reveals that in an increasingly customer-centric environment, personalized marketing is the top area of focus. (more…)