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How Are Mobile Owners Making Purchases Using Their Devices?
Some 78% of mobile media users surveyed last year across 9 countries reported having made a purchase using their mobile phone during the prior 6 months, according a Mobile Ecosystem Forum (MEF) study...
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Enterprise Organizations Focus on Personalized Marketing to Meet Customers’...
Only 1 in 4 business leaders believe that customers are loyal, while 62% feel that the concept of loyalty is close to – if not already – obsolete, according to a Forbes Insights study [download page]...
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US Ad Spend Trends, by Medium, in 2016
In many ways, the final ad spending figures for 2016 demonstrated a continuation of previous trends, although there were some intriguing results mixed in, according to a review of figures recently...
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Which Emotions Do Consumers Identify With Positive Experiences and Loyalty?
Emotional resonance has a keen role to play in marketing, driving areas as diverse as video advertising effectiveness to premium product perceptions. With the customer experience such a keen focus...
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Are Viewers Watching Business-Related Videos to Completion?
Research has shown that video is taking on a greater role for B2B content marketers. But producing a video is different from having it played – and played long enough for the message to get across. New...
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Global Sponsorship Spending Set For 4.5% Rise This Year
Sponsorship spending worldwide is expected to grow by 4.5% this year to $62.8 billion, according to the 32nd annual industry review and forecast from IEG. That 4.5% growth rate is relatively steady...
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The Channels and Content Types B2B Marketers Say Are Generating Leads and...
Delivering quality leads is a more important objective for B2B marketers in the US than driving more leads – but it’s also a bigger challenge. That’s according to DemandWave’s 6th annual State of B2B...
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Valentine’s Day Spending to Drop From 2016 Record
Total spending on Valentine’s Day is projected to reach $18.2 billion this year, representing a $1.5 billion drop from last year’s record $19.7 billion, according to the National Retail Federation...
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Which Industries Had the Highest Cart Abandonment Rates in Q4?
More than three-quarters (76.8%) of customers left behind their order instead of purchasing in Q4 2016, based on a review of averages across 500 leading global brand clients. That’s according to...
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The Biggest Challenges to Contact Data Accuracy
Recent research indicates that marketing and sales measurement data continues to be a problem for marketers, and likewise that improving data quality is both the biggest challenge to marketing data...
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Top 10 Marketing Charts of the Month – January 2017
This month’s quick-hit set of top charts includes the following topics: traditional TV viewing trends; advertising to Gen Z; social media’s purchase influence; e-commerce and m-commerce popularity;...
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How Companies Plan to Boost Marketing Agility
More marketers consider technology (45%) to be critical to agile marketing success than do process and organization (33%), according to a report from Aprimo and Forbes Insights [download page]. But...
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Apple’s The Top Platform For US Digital Music Consumers, But…
Apple is the top platform for US adults who pay for music content online, ahead of others such as Pandora and Spotify, according to a study from PayPal [pdf]. Among the US music consumers surveyed, 37%...
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The World’s “Most Powerful” Brands in 2017
Lego is back on top as the world’s “most powerful” brand, according to Brand Finance, which ranks brands based on factors such as familiarity, loyalty, promotion, marketing investment, staff...
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2017 Marketing Budget Trends, by Channel
Which channels are marketers going to be investing more – and less – in this year? A review of studies from Econsultancy [download page] and Gartner offers a window into marketers’ plans for this year....
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Most Shoppers Continue to Engage in Deal-Seeking Behavior
Shoppers late last year were feeling optimistic about their finances this year, reports IRI in newly-released data, noting that 70% of those surveyed in Q4 felt that their household finances would...
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Which Industries Are Offering Consumers the Simplest Experiences?
Almost two-thirds (64%) of consumers around the world are willing to pay more for simpler experiences, a figure which has remained quite steady over the past few years, according to Siegel+Gale’s...
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Improving the Customer Experience Proves The Top Opportunity for 2017 And Beyond
Improving the customer experience will continue to be a top opportunity in the coming years, according to a recent study [download page] from Econsultancy and Adobe. A leading 22% share of company...
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What Types of Experiences Influence Millennials’ Brand Loyalty?
Almost two-thirds of American adults feel that the types of experiences that make them loyal to a particular brand or provider have changed to some degree over the past 3 years, research from Accenture...
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Paid Search Trends in Q4 2016
Q4 was a strong quarter for search advertising spend, according to a MarketingCharts review of several recent reports. In fact, spending was up by double-digits among clients of IgnitionOne [download...
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