How Companies Plan to Boost Marketing Agility

More marketers consider technology (45%) to be critical to agile marketing success than do process and organization (33%), according to a report from Aprimo and Forbes Insights [download page]. But when it comes to their top agile marketing challenges, the pendulum swings to process and organization, as too much organization bureaucracy (47%) is the leading challenge, with the lack of right technologies (17%) trailing distantly. (more…)