Lego is back on top as the world’s “most powerful” brand, according to Brand Finance, which ranks brands based on factors such as familiarity, loyalty, promotion, marketing investment, staff satisfaction and corporate reputation. Lego regained the top spot it last had in 2015, with 2016’s leader Walt Disney falling to 6th in the rankings. (more…)
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The World’s “Most Powerful” Brands in 2017
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