Which Industries Are Offering Consumers the Simplest Experiences?

Almost two-thirds (64%) of consumers around the world are willing to pay more for simpler experiences, a figure which has remained quite steady over the past few years, according to Siegel+Gale’s latest annual “Global Brand Simplicity Index” report [pdf]. The simplicity premium is greatest in India (92%) and China (85%), while being lower in the US (46%). (more…)