These Financial Stats Show Why Brands Shouldn’t Focus Too Much on Millennials

Recent research has indicated that Boomers and Silents combine to account for more than 70% of adults with at least $100k in investable assets, while Millennials comprise just 13% share, the smallest of any generation. Statistics from a recently-released Epsilon study provide more insight into these older generations’ comparatively greater wealth, though it’s Gen Xers with the highest median incomes. (more…)