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2 in 3 Millennials Say They’re Interested in Buying From Brands via Chatbots
Chatbots have gained a lot of hyper of late, even if only a fractional amount of brands are using them (according to recent data from L2). New survey results from Retale, however, suggest that almost 3...
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Which Marketing Budget Areas Are Most – and Least – Likely to be Reduced?
Marketing budgets are generally trending in the right direction, according to recent survey results from the American Marketing Association and Kantar Vermeer, as the proportion of marketers expecting...
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Here’s A Handy Chart Guide to Mobile’s Trended Share of Site Traffic in 12...
It’s increasingly becoming a mobile world, at least when it comes to website traffic. A new report from Adobe Digital Insights (ADI) indicates that smartphones are cannibalizing web traffic from...
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How Are Marketers Using Data to Personalize Experiences?
Research has shown that personalization can provide a significant lift for marketers across various KPIs, and a new Monetate survey [download page] of 131 marketers finds that they are in the process...
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Customer Satisfaction With Retail Stores Rebounds to Hit Highest Mark Yet
The NRF recently issued a fairly optimistic forecast about retail sales this year, and the sector might also be buoyed by new study data indicating that customer satisfaction has rebounded after a...
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US Marketing Confidence Rising; Most Expect Function’s Influence to Grow
Overall confidence in marketing has increased to a record level, even though marketers express less confidence in their understanding of ROI and investments in the right customers. That’s according to...
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Which Industries Had the Most Active Email Subscribers in Q4?
The majority of email subscribers tend to be inactive, according to data contained in a recent quarterly study [download page] by Yesmail Interactive [download page]. For example, in the consumer...
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What Do Small Businesses Want From Mobile Apps?
Small business owners believe that social integration (20%) and mobile payment (19%) are the most valuable features of a mobile app, according to Clutch, which surveyed 355 small business owners and...
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1 in 3 Retail E-Commerce Transactions Involves 2 or More Devices
Almost one-third of e-commerce transactions made during Q4 2016 used 2 or more devices from the first website visit to purchase, reports Criteo [download page], which analyzed more than 3,300 global...
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Why Aren’t CMOs Making Greater Use of Marketing Analytics?
There’s been no progress in CMOs’ use of marketing analytics, according to the latest edition of the biennial CMO Survey from Duke University’s Fuqua School of Business. If anything, the use of...
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These Financial Stats Show Why Brands Shouldn’t Focus Too Much on Millennials
Recent research has indicated that Boomers and Silents combine to account for more than 70% of adults with at least $100k in investable assets, while Millennials comprise just 13% share, the smallest...
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More CMOs See Trusting Relationships As Being Critically Important to Customers
Trusting relationships are growing in importance to consumers, believe US CMOs, who now see trust rivaling service excellence and even all-important product quality, according to the latest edition of...
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Mobile Page Speed Benchmarks, by Vertical
It appears that mere seconds really do matter to mobile users, according to recently-released research from Google, which tested more than 900,000 mobile websites. The longer a page takes to load, the...
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Where Are Performance Marketers Finding Challenges And Opportunities?
Marketers are allocating greater resources to target mobile users, according to a report from AdRoll [download page], which surveyed more than 1,300 marketers with heavy digital marketing spending....
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CMOs Show Renewed Focus on Brand Building
CMOs expect to be allocating significantly larger budgets to one of their core leadership objectives, brand building, according to the latest edition of the biennial CMO Survey from Duke University’s...
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Q4 Email Performance, By Time of Day
The best time of day to send email during Q4 – at least when comparing transactions to volume – was between 4PM and 8PM, according to a new study [download page] from Experian Marketing Services. More...
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Businesses Shifting Tech Value Expectations From CX to Revenue Growth
More than half of business and IT leaders (57%) cite revenue growth as the greatest value that they expect from digital technology investments, up from 45% the previous year, finds PwC in a new report...
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Enterprise MarTech Investments Made Chiefly to Better Understand Customers...
Marketers at enterprise companies (at least 500 employees) are investing in marketing technology primarily to better understand customers and prospects (62%), a task seen as both a key priority and...
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Most Purchases Are Made While Shopping Around, Not From Loyalty
Do consumers tend to make the same brand choices time after time, or do mostly shop around with successive purchases? Recent research from McKinsey comes to a troubling conclusion: few purchases are...
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Which Industries Are Getting the Most Out of Online PR?
Higher education institutions got the most bang for the buck in digital PR last year, enjoying an average of more than 121,000 social shares from press mentions per month. That exceeded the sports...
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