Here’s How Marketers Fared Last Year in the Metrics That Impact Email Deliverability

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Clik here to view.Close to one-third of US marketing emails fail to reach the inbox, according to an analysis released last year by Return Path. With deliverability having such an impact on email marketing success, Return Path has dug into its data [download page] and provided a host of new benchmarks across several metrics that can act as indicators for sender reputation. (more…)