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Netflix Tops DVR Access in TV Households
For the first time, more TV households have access to Netflix (54%) than a DVR (53%), with Netflix access almost doubling from 2011 (26%). That’s according to the latest annual study of on-demand usage...
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The Most Important Drivers of Corporate Reputation, Ranked
The difference between a good and bad reputation can have a huge impact on consumers’ purchase and recommendation likelihood, according to the latest annual Global RepTrak® 100 report [download page]...
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Top 10 Marketing Charts of the Month – February 2017
This month’s quick-hit set of top charts includes the following topics: budget trends, by channel; Super Bowl ads; B2B lead gen channels; trustworthy B2B info sources; Millennials’ brand loyalty;...
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These Are the Most Popular TV Channels in the US
The major broadcast networks ABC (71%), CBS (70%) and NBC (66%) are the most desired channels in an à la carte pay-TV package, with roughly two-thirds or more respondents from TiVo’s latest Video...
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Mobile Coupon Usage Up, But Traditional Formats Still Preferred
More consumers say they prefer to get coupons in the mail (44%) than through any other method, according to a study from Valassis [download page], which surveyed 1,000 US adults. Preference for mail...
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Gen Z Yet to Form Strong Retail Store Loyalties
Gen Z (18-20) consumers are less likely than older Millennials (28-37) to be loyal to a single store across a few retail categories, including for health and beauty items (19% of Gen Z vs. 34% of older...
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Here’s How Marketers Fared Last Year in the Metrics That Impact Email...
Close to one-third of US marketing emails fail to reach the inbox, according to an analysis released last year by Return Path. With deliverability having such an impact on email marketing success,...
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What Are Teens’ Primary News Sources?
More US teens say they get their news from social networking sites (49%) and family (47%) than from any other source, according to a study from Common Sense Media, which interviewed almost 600 teens...
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Magazine Media Audiences Grew by More Than 6% Last Year
Total magazine media audiences – measured across online and offline channels – grew by 6.4% year-over-year in 2016, exceeding 1.7 billion, according to a recent MPA report. Magazine brands’ video...
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US Companies With the Best and Worst Customer Experience Ratings in 2017
Supermarkets continue to lead the way in customer experience, while health plans are again among the worst-rated, according to the 7th annual customer experience ratings from the Temkin Group. Indeed,...
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Here Are Your Latest App Engagement and Retention Benchmarks
How well did mobile and web apps fare in user retention and engagement in the second half of 2016 – and how do the results compare to the first half of the year and earlier? Localytics offers some...
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How Do Viewers Discover Video Content?
Consumers still discover new TV and video content primarily through TV ads (56%) and word-of-mouth (54%) with internet search (32%) also a popular means, according to a report from the Consumer...
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Spotify Rapidly Growing in Popularity with Youth
Spotify has been showing strong, steady growth among the 12-24 demographic, and has now overtaken Pandora in popularity for this age group, according to the latest Infinite Dial report [pdf] from...
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Should Brands Take Public Stances on Social Issues? Consumers Weigh In.
Brands are in the political and societal spotlight more these days – sometimes of their own accord, and sometimes not. But to what extent should brands have a voice in societal matters? Youth appear to...
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What Are Marketers Finding to be the Most Effective Email List Growth Tactics?
Email continues to one of – if not the most – effective digital marketing tactics available. And while the recent focus has been on improving subscriber engagement amid declining click rates, list...
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Which Content Assets Do Sales Request Most From Marketing?
Product flyers and spec sheets (75%) are the content assets most requested by sales teams, according to a study [download page] from Demand Metric in partnership with MarcomCentral. Presentations (56%)...
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Online Radio and Podcast Audiences Continue to Broaden
Some 61% of Americans aged 12 and older this year report listening to online radio on a monthly basis, and 87% of those listeners (53% of respondents overall) listen on a weekly basis, per the latest...
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Budgets, Cultures Holding Back Data-Driven Strategies
Inadequate budgets are the biggest obstacles to implementation of truly data-driven customer strategies, cited by 54% of marketers responding to a new CMO Council survey [download page]. Challenges...
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New Milestone for Millennials’ Media Time: Smartphone Web+Apps Tops...
[By MC Editor JC Lupis] Nielsen recently released its latest Comparable Metrics report [download page], a quarterly look at device and media usage trends across various demographic groups. Upon review...
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Number of Broadband Households Foregoing Legacy Pay-TV Continues to Rise
The share of US broadband households that don’t subscribe to legacy pay-TV continues its steady climb, reports TDG Research in a new study. Some 22% of broadband households surveyed in 2016 could be...
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