Which Components Are Essential to Marketers’ Brand Strategies?

Almost 9 in 10 global brand managers and CMOs agree that brand marketing is an important component of their marketing program, according to a recent report [download page] from OnBrand Magazine. The survey – conducted among more than 560 respondents – also found that the majority have a documented brand strategy, with close to half updating it annually. So what aspects are being included in brand strategies? (more…)