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Which Components Are Essential to Marketers’ Brand Strategies?
Almost 9 in 10 global brand managers and CMOs agree that brand marketing is an important component of their marketing program, according to a recent report [download page] from OnBrand Magazine. The...
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Native Ad Spend Poised for Continued Growth, Majority Share of Digital...
US native digital display ad spending is predicted to continue to climb through this year and next to exceed $28B, per new eMarketer estimates. In so doing, native ads are expected to take a majority...
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Programmatic Digital Ad Buyers Key In On “Brand Safe” Environments
The vast majority (81%) of programmatic digital ad buyers agree that ensuring a “brand safe” environment for advertising is a high priority, and an equal proportion feel that in today’s fragmented...
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The Channels Customers Want to Use to Engage With Your Brand
When engaging with brands, consumers turn first to their websites, blogs or social sites, presumably for the availability, ease and convenience in doing so, according to a recent survey [download page]...
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1 in 5 Online Video Customers Paying for At Least 3 Streaming Services
The proportion of online video customers who pay for 3 or more streaming services has steadily climbed over the past 3 years, per survey results from 451 Research. While only 9% of video streaming...
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How to Upgrade Your B2B Content to Meet Buyers’ Changing Preferences
Three-quarters of B2B buyers strongly agree that they have placed a higher emphasis on the trustworthiness of content sources over the past year, though only about one-third are more willing to...
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For Youth, Social Media Preferences Increasingly Limited to Top Platforms
We’ve been keeping score of teens’ changing social media preferences over the past few years as they’ve switched from Facebook to Twitter, Instagram and now Snapchat. How about the broader 12-24 age...
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Smartphones Overtake Desktops in Global AVOD Plays
Globally, consumers are now more likely to play advertising-video-on-demand (AVOD) content on smartphones (45%) than on desktops (44%), per a recent report [download page] from Ooyala. The analysis,...
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Surprise: Trust in Advertising on the Rise?
In a somewhat surprising twist given what seemed to be current attitudes towards advertising, new survey data suggests a large shift towards greater trust in ads! To wit, a 2014 survey from YouGov...
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Only 1 in 3 B2B Buyers Willing to Share Phone Number in Exchange for Content
B2B buyers are, in large part, willing to share their name, company and email address in exchange for content (95%), and even their job title or industry (85%), per results from a Demand Gen Report...
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As Digital Ads Become More Expensive, How Can They Be Improved?
Marketing budgets have been pouring into digital media in recent years as advertisers try to maintain pace with consumers’ new behaviors. But digital advertising has seen its share of problems, from...
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Here’s How Marketers Are Measuring the Success of Their Brand Marketing Efforts
Marketers are using a variety of metrics and KPIs to measure the impact of their brand marketing activities, per results from an OnBrand Magazine study [download page]. In surveying more than 560...
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Would Consumers Save Money With À-La-Carte TV Packages?
There’s been a lot of buzz in recent years about à-la-carte packages, where consumers can choose their own channels. This is based on cost concerns with current pay-TV packages along with research...
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The Age Diversity of Snapchat’s Adult Audience Has Changed Drastically in the...
Close to half of Snapchat’s adult audience was aged 35 and older as of December 2016, marking a dramatic change from a year earlier, according to comScore’s latest Cross-Platform Future in Focus report...
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Which Digital Capabilities Are Advertisers the Most – and Least – Confident...
Some sobering results from Boston Consulting Group (BCG) and Google Digital Academy: on a 100-point scale, marketers working at advertisers around the world score their organizations’ digital...
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How Marketers Feel AI Can Enhance SEO
Virtually all marketers (96%) believe AI can enhance SEO, according to a SearchDex survey of 100 marketers across industries. The biggest benefit cited was the ability to focus on SEO while AI analyzes...
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What Are the Most Popular B2B Data Providers?
ZoomInfo appears to be the leading data provider for B2B marketers, with 41% of respondents to an Openprise study [download page] reporting that they have used its services. ZoomInfo is even more...
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Netflix Has Almost As Many Paying Subscribers As All The Top Cable TV...
The Leichtman Research Group (LRG) recently released its latest estimates of pay-TV subscriber trends, this time covering end-of-year figures for 2016. Armed with this data – and our ongoing analysis...
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Social Recommendations Top TV Ads in Purchase Influence for Youth
Recommendations from friends and family members have long held the most influence in consumer buying decisions, as evidenced by MarketingCharts’ own primary research. New data from Deloitte indicates...
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Spanish-Language TV Networks’ Ads Most Trusted By Viewers
Almost half of Spanish-language network viewers (48%) strongly trust the ads on those networks, according to a newly-released GfK survey of roughly 10,000 US adults. Spanish-language networks netted...
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