Only 1 in 3 B2B Buyers Willing to Share Phone Number in Exchange for Content

B2B buyers are, in large part, willing to share their name, company and email address in exchange for content (95%), and even their job title or industry (85%), per results from a Demand Gen Report (DGR) study [download page]. But getting them to divulge their phone number is a different story, as just one-third of respondents reported a willingness to do so for content. (more…)