The Age Diversity of Snapchat’s Adult Audience Has Changed Drastically in the Past Year

Close to half of Snapchat’s adult audience was aged 35 and older as of December 2016, marking a dramatic change from a year earlier, according to comScore’s latest Cross-Platform Future in Focus report [download page]. The report indicates that 53.4% of the platform’s audience was aged 18-34 in December 2016, down from 76% a year earlier, though that remains the heaviest youth skew of the various platforms measured. (more…)