ZoomInfo appears to be the leading data provider for B2B marketers, with 41% of respondents to an Openprise study [download page] reporting that they have used its services. ZoomInfo is even more popular with enterprise companies (5,000+ employees), with 61% of marketers at these companies having used the provider, per the report. (more…)
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What Are the Most Popular B2B Data Providers?
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